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Antonelli delivers dominant win at U.S. GP, but championship crown will have to wait
Formula 1
Antonelli delivers dominant win at U.S. GP, but championship crown will have to wait
2h ago
IndyCar pondering ‘special guest’ driver concept for Barcelona race
IndyCar
IndyCar pondering ‘special guest’ driver concept for Barcelona race
2d ago
17 races in three countries for IndyCar in 2027
IndyCar
17 races in three countries for IndyCar in 2027
2d ago
IndyCar leaving Nashville Superspeedway for 2027
IndyCar
IndyCar leaving Nashville Superspeedway for 2027
3d ago
Keselowski was denied in bid to buy RFK Racing
NASCAR
Keselowski was denied in bid to buy RFK Racing
1d ago
INSIGHT: Sponsorship industry – Fill the void

Industry

INSIGHT: Sponsorship industry – Fill the void

By Ken Ungar - Apr 15, 2020, 12:58 PM ET

We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry felt the early sting of event postponement and cancellations. As millions hunker down in their homes facing self-isolation, self-quarantine or lockdown, everyone ponders “what’s next?”In our first...

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